I love that it has a chic ethnic feel without being over-the-top ikaty. Just a subtle blurring of the motif to keep it interesting. And it comes in some other great colorways...
Great for those pink and orange girly bedrooms we love so much.
Would love this in a neutral-toned family den with lots of khakis, browns and blues.
Oxblood is the hue du jour so this rich red would be oh-so hip in your home. I wouldn't love this in a big dose, though. I'm thinking large pillows on a big velvet couch would be awesome.
I'm looking forward to seeing how it turns out in our own project!